Every Year, in the United States Alone:
- The provisional count of births in the United States for the 12-month period ending June 2011 was 3,978,000. (www.cdc.gov)
- 4 Million Babies [are] Born Each Year In [the] United States! (www.marchofdimes.com)
- Just over 4 million babies are born in the United States each year. (www.babycenter.com)
According to Google AdWords:
Other high-rank search terms include:
- Over 200,000 searches occur locally each month for the English term "pacifier." That number goes up to over 450,000 when you expand to a global search.
- Over 160,000 searches occur locally each month for "pacifiers."
- Over 22,000 searches are conducted locally each month for "pacifier clips."
Other high-rank search terms include:
- "Baby Pacifier Clips"
- "Toy Tether"
- "Pacifier Strap"
Every Baby Goes Home from the Hospital with a Pacifier.
Even if only 10% of those babies keep their pacifiers, that is 400,000 pacifiers that need at least one paci-tether EVERY year in the US alone. 100% of MY babies needed a paci-tether, so this is likely a very conservative estimate. There will also be replacements made by the consumer, and/or additional purchases for increased convenience. So even after the 400,000 are sold each year to parents of newborns, there will be repeat business. I, personally, owned several for each child. Please see the chart below.
Potential Return On Investment:
These prices are based on what I was able to get retail and in the United States of America. Obviously, this skews the actual Return On Investment, making it seem less that it actually will be considering the manufacturer you may already have in place, wholesale prices of which you will be able to take advantage and varied labor rates.
Bottom line: This chart shows a restrained estimate of a limited number of many possible existing ROI scenarios. Just think...$7.44 X 400,000 = $2,976,000 in additional income EACH year! (This is without considering repeat business. Imagine what that number could be!)